Privacy Policy

1. Who we are

Hydrate or Diedrate ("we", "us", or "our") provides online appointment booking and business management software for clinics and beauty businesses. This Privacy Policy explains how we collect, use, and protect your information when you use our website at hydrateordiedrate.com and related services (the "Service").

2. Information we collect

• Account info (business owners and staff): name, email, password, business name.
• Booking info (customers booking an appointment): name, phone number, email (optional), service requested, appointment date and time, and any address you provide for mobile services.
• Usage data: pages visited, features used, device and browser information.
• Cookies: small files used to keep you signed in and remember preferences.

3. How we use your information

• To create and manage your appointment.
• To send you SMS and/or email notifications about your appointment status (see Section 4).
• To operate, secure, and improve the Service.
• To comply with legal obligations.

4. SMS messaging

When you provide your phone number while booking an appointment, you consent to receive transactional SMS notifications from Hydrate or Diedrate related to that appointment. These messages may include:

• Booking received / awaiting confirmation
• Booking confirmed
• Booking declined
• Appointment rescheduled
• Appointment cancelled
• Running-late notice from your provider
• Appointment reminders

Message frequency: typically 1–5 messages per appointment. Msg & data rates may apply. Reply STOP to any message to opt out at any time. Reply HELP for help.

We do not share or sell your phone number or SMS opt-in data with third parties for marketing purposes. Your phone number is shared only with our SMS provider (Twilio) for the sole purpose of delivering the appointment notifications described above.

5. How we share information

We share your information only with:

• The clinic or business you booked an appointment with (so they can serve you).
• Service providers who help us run the Service (hosting, database, SMS delivery, email).
• Authorities when required by law.

We never sell your personal information.

6. Data retention

We retain your information for as long as your account is active or as needed to provide the Service. You may request deletion of your account and associated data at any time by contacting us.

7. Your rights

Depending on where you live, you may have the right to access, correct, delete, or export your personal data, and to opt out of certain processing. Contact us to exercise these rights.

8. Security

We use industry-standard safeguards (encryption in transit, access controls, hardened backend infrastructure) to protect your data. No system is 100% secure, but we work hard to keep yours safe.

9. Children

The Service is not directed to children under 13, and we do not knowingly collect data from them.

10. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision.

11. Contact

Questions about this policy? Email support@hydrateordiedrate.com.